A Successful Wine And Marketing Strategy For Bordeaux, Les Côtes | Per on Forbes

“A little bit over ten years ago a group of winemakers in Bordeaux decided to band together to be more effective in marketing their wines. They created Les Côtes de Bordeaux, or simply Les Côtes. It is one of the rare occasions when French appellations have been simplified to make it easier for the consumer, rather than complexified. I can think of only one other occasion where that has happened (read through to the end and I’ll explain that too).”

Read more on this in Per’s article on BKWine Magazine, originally published on Forbes: A success story: Les Cotes de Bordeaux | Per on Forbes.

Travel: Travel to Bordeaux on a wine tour with BKWine.