There is quite a lot about champagne that makes you think of wool over your eyes. “Buy our champagne and you’ll get it in a cardboard box that you can turn into an ice bucket”, “see our glittery (or golden) bottle”, “our fantastic multivintage cuvée” (when it’s really just a regular blend) and so on . Champagne is the master of marketing.
But champagne is also a great drink. It is an extraordinary and unusual wine. Some producers say that the best raw material is a neutral still wine, which then gets bubbles.
It is also one of the most complicated wines to make with its double fermentation and long ageing. Don’t be mesmerised (blinded?) by the marketing glitz. Instead, let yourself be charmed by the good wines and fascinated by the real people behind the wine and their stories (forget the glossy marketers).
That’s how we do our champagne tours, with excellent wines, the real people behind them, the wonderful gastronomy. And just a little, little glamour too.
- This tour can be made as a bespoke tour and is sometimes on our public programme.
